Ground: Landscape Architect Quarterly is a perfect bound magazine published by the Ontario Association of Landscape Architects and provides an open forum for the exchange of ideas and information related to the profession of landscape architecture.
typotherapy was commissioned to redesign, rename and art direct the Ontario Association of Landscape Architects (OALA)’s magazine. Ground magazine was literally redesigned from the ground up—no pun intended. An editorial structure was developed along with an editorial grid system and a sophisticated typographic style. Often, typotherapy approaches a new project by considering the font as one of the first design elements and will specifically custom design typefaces for the project in order to give the brand a distinct identity. To complete the redesign, custom typefaces were created. The display typeface titles are hand stencilled and complimented by a geometric, sans-serif font, with a modern, inviting, easy-to-read look and feel.
Ground magazine went on to win the CSLA National Merit award and has drawn increased advertising revenue as well as rave reviews from readers. — “A superior design publication that helps promote Canadian landscape architecture and brings pride to the profession. Sophisticated graphic design and smart writing—it’s a great public relations tool and an enjoyable read. The jury recommends a much wider circulation.” — CSLA jury
The organization recently celebrated their 50th anniversary and 10 years of Ground magazine. To commemorate their achievements, typotherapy designed a special 50th edition that showcased the history of landscape architecture in Ontario Canada. The special issue was nominated for ‘Best Issue’ at the inaugural National Magazine Awards B2B.—