Greenpeace Greenpeace Living Guide

After working with Greenpeace for a number of years, typotherapy was asked to design a comprehensive hand book about sustainable living that is easy to read, navigate, and quick to retrieve a range of valuable information.
Once the visual identity was created, a custom font (Circulo) was designed specifically for the guide. typotherapy designed the 200-page guide to be organized like an encyclopedia with a user-friendly colour system, a dynamic editorial structure and a refined grid system. With entries for a range of categories from food to flooring, and toiletries to transportation, the layout was designed so that even the busiest person can skim through the guide and retrieve an abundance of information.
The result … the first edition was a Canadian bestseller, with over 8,000 copies sold to the public and distributed to Greenpeace members across Canada. It has been endorsed by many prominent Canadians including Stephen Lewis, Sarah Polley, Ed Broadbent and Maude Barlow, who called the guide “a must read for every Canadian”.

Related projects:

Disciplines:

Greenpeace Greenpeace Living Guide — Cover
Greenpeace Greenpeace Living Guide — Masthead logotype
Greenpeace Greenpeace Living Guide — Artwork detail
Greenpeace Greenpeace Living Guide — Cover
Greenpeace Greenpeace Living Guide — Detail
Greenpeace Greenpeace Living Guide — Contents spread
Greenpeace Greenpeace Living Guide — Contents detail
Greenpeace Greenpeace Living Guide — Contents detail
Greenpeace Greenpeace Living Guide — Contents detail
Greenpeace Greenpeace Living Guide — Chapter 02 spread
Greenpeace Greenpeace Living Guide — Chapter 02 detail
Greenpeace Greenpeace Living Guide — Chapter 02 detail
Greenpeace Greenpeace Living Guide — Custom typeface design
Greenpeace Greenpeace Living Guide — Circulo typeface
Greenpeace Greenpeace Living Guide — Spread