Announcements — 09.15.19
ts-Grotesk New Typeface
Subsequently, we were approached by Coax Records to design Rae Spoon’s eleventh album titled Mental Health. Working closely with Rae, and artist Charlie Rae Walker, we created a custom modular typeface for the title of the album, to integrate seamlessly with the expressive illustration, further emphasizing the complexity of mental health.
Noël shares his journey of research, computer free techniques, experimentation, typographic expression, and his arduous trial and error process when creating his posters for the exhibition.
typotherapy designed two posters ‘Dueling Ideologies’ and ‘Fascism is Racist’. The Dueling Ideologies poster reinterpretation consisted of an expressive typographic language, along side the symbolic ‘Dueling ideologies’ gun graphic, which was created using hands on / computer free techniques and processes inspired by the original poster. Custom constricting letterforms (as if the letters are closing in) were created. The typographic arrangement of falling letters depicts the collapse of the political process and democracy itself.
The ‘Fascism is Racist’ poster reinterpretation focuses on who (theirs) are. It depicts an illustrated clinched hand, attempting to exterminate the “liberal vision of multicultural, multi-religious, multi-racial society”. It also brings to light a selection of fascist actions/political parties and movements that have adopted fascist traits since the turn of the century. The ‘star symbol’ (theirs) indicates the connection to the original statement, to both the clinched fist, and significant fascist actions/political parties and movements.
50 Years of Helvetica was our poster contribution for the show. We were very happy to be a part of the event.
Images Courtesy of ASU
With beer in hand, Sebastian spoke about how his experiences within the sharp contrasts of his city of Monterrey, shape his designs. At times, to show the dramatic contrast of his city, he made comments like: “Tourist don’t visit Monterrey. Monterrey holds some of the richest population of Latin America, side by side with extremely poor communities.” Influenced by this sharp contrast, his studio uses this juxtaposition as a method to create their work. For example, mixing bright colours from traditional Mexican hot candy vendors with high-end typography and European design styles. The lecture, filled with Helvetica laced slides, went on to showcase Sebastian’s many other areas of interest, intertwined with his graphic designs, — including a chain of toccoria restaurants and a film that is currently in production.
The lecture did receive some criticism from an audience member (seemingly also from Monterrey), in the Q & A portion, around Sebastian’s perceived lack of respect for his city. The questioner went on to voice her opinion that Sebastian should be respectful, and think about being a good ambassador for his city/country when touring. Although this was unusual, Sebastian noted that this is his opinion and his experience with his city.
The exhibit featured projects from participating studios and designer such as Aldo Arillo, Elle Mexico, Futura, Monumento, Orion, Óscar Estrada and Anagrama.