Creative Director Noël Nanton and the team at typotherapy created a holiday promo for all their suppliers and clients that expressed how thankful they are working closely with them.
The promotional package features a set of custom designed typefaces that spell out the word, thankful. Each typeface displayed a distinct graphical technique—from utilizing grids, patterns to repeated shapes, overprints and halftones, all printed in one colour on double thick card stock. It was also accompanied by an online animated version that features each typeface uniquely animated.
The responses were overwhelming…
“Thanks so much for the lovely package, I have put it up beside us to remind us every day of all the things we have to be thankful about.
Sometimes one does need reminding…”
—Kate Tucker, eHealth Ontario
“I just saw your holiday promo. I really love it. Thanks for putting beautiful things into the world :)”
—Lorna Pauptit, Flash Reproductions Ltd.
“Love your cards!! thanks so much :)”
—Jim Norton, Jim Norton Photography—