Marcel Dion Lighting Design (MD) Brand Identity

Marcel Dion is an award-winning architectural lighting design studio, specializing in a full range of lighting design services: from interior to exterior, commercial to residential, and from schematic to construction.

typotherapy was commissioned to develop a new brand identity for MD that is memorable and reflects the company’s unique vision.

Drawing on MD’s architectural lighting cues, we devised a custom-made marque which gives the allusion of overlapping light and echoes Dion’s design philosophy—the art and science of light.

The allusion of light was also demonstrated in the business cards we designed where the studio’s marque and custom logotype was overprinted. The final result makes a distinct memorable statement that seamlessly reflects the high quality of Marcel Dion’s architectural lighting designs.


The Notan House
Lighting: Marcel Dion Lighting Design
Architects: Atelier Kastelic Buffey
Photos: Rebecca Ho-Dion

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Disciplines:

Marcel Dion Lighting Design (MD) Brand Identity — Marque and logotype
Marcel Dion Lighting Design (MD) Brand Identity — Business card detail
Marcel Dion Lighting Design (MD) Brand Identity — Marcel Dion Lighting Design Project: The Notan House
Marcel Dion Lighting Design (MD) Brand Identity — Business cards
Marcel Dion Lighting Design (MD) Brand Identity — Marcel Dion Lighting Design Project: The Notan House
Marcel Dion Lighting Design (MD) Brand Identity — Business cards